installutil myservice.exe
However, when I did this, I received a System.BadImageFormatException. It turns out that my PATH settings were still pointing to the 1.1 .NET framework tools. Changing the PATH to point to .NET 2.0 (c:\Windows\Microsoft.Net\Framework\v2.0.50727) fixed the problem and the service can now register successfully.
Disclaimer The opinions expressed herein are my own personal opinions and do not represent my employer's view in any way.